Selecting a Right Link Partner

Today every business owner is realizing the power of online visibility. To meet the desired visibility, a frequently employed online marketing tool is Link Building, which gives twin benefit of economy as well as effectiveness.

Link building is a practice of getting the other semantically similar websites to feature our link on their websites. Link building constitutes finding viable business partners willing to endorse your site.

One of the best approaches for selecting a link partner is use of Search Engine results for the keywords we want to rank for. Usually we treat those websites listed in a search result for our competitive keywords as our competitors. But, if we think them as thematically relevant website we could find a potential link partner in them.

It is dubious; that every website comes in Search Engine result for our search term would be our direct competitor. Those websites might be competing with our keywords but not for our product or services. It could be better understood by the following practical example.

A person sells beauty and fashion magazine through web. To target the right audience, the keyword “beauty product” would be appropriate for him. Rather than competing for the rank, it would be better for him to look for the websites selling beauty products. Those websites can easily be a link partner as they could also get opportunity to promote their product through magazine.

Employ this technique to deliver dual benefit. It would not only help you to get backlinks from quality and highly ranked website that make your website available for the Search Engine crawlers to visit. But also benefit you to get classified visitors from those websites.

Getting links from those websites is a tedious job and require proper planning and execution. If your website has pages that ranks then you can simply swap links with them. Else, you can also post banner or ask for text links from those websites; however this approach might cost money.

Hence, for link partnership, selecting the websites that rank well for your targeted keyword, can weight in Gold. Utilizing the good position and brand value of those websites could raise your chances of being noticed.

Source article

7 Effective Homepage Tips that will have your Visitors Begging for More! by Anthony Jewell

The truth is how you present your website will determine how customers view you and your product. This can directly translate into how effective your website actually is and whether or not you get a lot of sales or just a few. Think of it this way. Whenever you go into a store you usually always go in from the front entrance, not the side or the back, but the front. Just like when people visit your website, they probably always come in from the home page and go around your site. Sometimes they may come in from another link to one of your sub-page but trust me they will jump on your front page to check it out and rightly so.

The front page is where all of the best information should be. Now this is not to say that your sub-pages as useless and that there shouldn't be valuable information on them. I am just saying that the main page should contain tit-bits of all the valuable information located throughout your site.

Usually your front page is the main attraction and includes features and elements that your sub-pages won't have. It is almost like a "wow page"full of rich content.

Here are some tips on how to impress your visitors as soon as they get to your site:

Tip Number 1: Offer something to the visitor as soon as they get to your site: -This is important to really grab a visitors attention. Some things you may want to put at the top or near the top of your site are free offers like "free e-book" or "free domain" ect...

Tip Number 2: Give them content that is updated daily: -Make sure you have content on your front page that is updated daily. This will not only give them something to look forward to every day but it will show that your site is updated often and gives them a reason to keep coming back.

Tip Number 3: Showcase new and featured product:- Showcasing products on the front page will immediately get visitors interested on what you are offering. It will help show them what your site is about as well as it will make them want to browse more of your e-store.

Tip Number 4: Add highlights from other parts of your website: Add little bits of info from your sub-pages to give them a view of what your site contains. For example if your site has an article section post a few new articles each day.

Tip Number 5: Offer sales and discounts on your front page: Offering discounts and coupons will definitely get people interested in what you are selling. Saving money and getting a good deal is always a good reason to look around and purchase something off of your site. Make sure the sales can be seen clearly and do have an expiration date that you stick to.

Tip Number 6: Add content that is only specific for your front page: - Another great thing to do is offer content that can only be found on your front page. This will give your visitors even more content to choose from without having to view it on every page. Some things you may just have on the front page are tips, news headlines or article samples.

Tip Number 7: Don't post full stories or articles on the front page but timbits of them so they click through your site: - Whenever you are posting articles or stories on the front page make sure to post only a sample of the article. Include a "click here for more" link so that they can view the whole article. This will interest them more will have them going to new parts of your website. It will also help keep your front page from being cluttered.

About The Author
Anthony Jewell

Anthony Jewell has over 6 Years experience in the Web & Graphics World. You can visit my business and join in
conversation at our forum at http://www.logo2d.com/forum & http://www.logo2d.com

Four Ways To Make Your Copy More Inviting by Abe Cherian

Writing a great ad copy content isn't enough to keep your readers attention glued to your copy. If the presentation of your copy is hard to read, you may drive your readers away for good.

The key to creating a more inviting ad-copy is the FORMAT.

Here are 4 ways to make your copy more inviting:

1. Use "bullets" - They are a way to list your key points. You can use bullets to make your points anywhere, anytime, and they will work. Readers love'em!
2. Use "quotes" - Readers love quotes. Put something in quotation marks and it'll get read before the text all around it.
3. Use "small paragraphs" - Break up your paragraphs into one or two lines each. It's easier on the eyes.
4. Use "boxes" - Put contents that you want them to read in boxes. People read whatever you put in a box.

Yes, you can make your writing "inviting". Try it and see!

Resource Box:
Abe Cherian is the owner of Multiple Stream Media and pulisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.