Link building is a practice of getting the other semantically similar websites to feature our link on their websites. Link building constitutes finding viable business partners willing to endorse your site.
One of the best approaches for selecting a link partner is use of Search Engine results for the keywords we want to rank for. Usually we treat those websites listed in a search result for our competitive keywords as our competitors. But, if we think them as thematically relevant website we could find a potential link partner in them.
It is dubious; that every website comes in Search Engine result for our search term would be our direct competitor. Those websites might be competing with our keywords but not for our product or services. It could be better understood by the following practical example.
A person sells beauty and fashion magazine through web. To target the right audience, the keyword “beauty product” would be appropriate for him. Rather than competing for the rank, it would be better for him to look for the websites selling beauty products. Those websites can easily be a link partner as they could also get opportunity to promote their product through magazine.
Employ this technique to deliver dual benefit. It would not only help you to get backlinks from quality and highly ranked website that make your website available for the Search Engine crawlers to visit. But also benefit you to get classified visitors from those websites.
Getting links from those websites is a tedious job and require proper planning and execution. If your website has pages that ranks then you can simply swap links with them. Else, you can also post banner or ask for text links from those websites; however this approach might cost money.
Hence, for link partnership, selecting the websites that rank well for your targeted keyword, can weight in Gold. Utilizing the good position and brand value of those websites could raise your chances of being noticed.
3 Comments to "Selecting a Right Link Partner"
A great way to get your website popularized is by avoiding mistakes that are not search engine friendly. An seo process should be initiated on a site taking some points into consideration.
Thanks for this great post and I like so much the link building.Key word is one of the most important part of Seo services..
Thank you for sharing very useful information and our services for Content writing services Delhi never fail to disappoint but do just the opposite and bring the joy and face of content for you and your audiences
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