In the e-commerce industry, there are two types of websites:
1. Resource driven websites: When you list tons of resources on a particular topic, or categorized resources on various topics.
2. Direct Selling Websites: When you are selling one or two products and want your visitors to signup, purchase, or subscribe to that particular product or service.
"The effective design is which is maximum simplified"
No matter what type of website you are developing, these are the 5 factors you should avoid to make your presentation more effective.
Factors Damaging The Website Design Effectiveness:
1. Slow loading contents.
Your pages downloading time is extremely important. Your users will shut your website down very quickl if you make them wait more because of your slowly downloading pages. The other sites are on a mouse click away from them.
2. Badly written content
The text that is ready for print has nothing to do with the text for the Web. According to Jacob Nielsen, Web usability guru, users have more difficulties in reading the information on computers rather than on printed editions. They rather scan it
than read it profoundly. Huge text blocks are unreadable and couldn't allow them to do it. Means to make text more readable and effective could be effectuated by using:
--Separate paragraphs
--Titles
--Subtitles
--Indentations
--Bullets
--Hyperlinks
--Different fonts and sizes
3. Complex design, abundant in elements
Don't complicate users work by complex and abundant design making the website not to be clear in terms of its downloading and its appearance on their screens.
-- Avoid frames. They could seriously damage your website usability.
-- Having a site, made on FLASH you can't explain fast and clear to users what his content is about, what it would be useful with, what they could win, using your services. If you insist however on including FLASH elements, much better variant is to insert them in a detached small file, with definite size, but inserting it, you have to possess some clear purpose. It refers much more to your home page, which is your website main portal.
-- Don't leave your pages without comprehensible title tags, clearly explaining what is your page about (title tag is the page title you see on the top of the browser).
-- Don't leave your site home page without text, explaining to your users who you are and what you are talking about on your site.
4. Difficult navigation, incomprehensible for user
-- Don't upset user by bad navigation, making him feel lost. He could enter your site by each of its pages, not only by the home page. If he/she enters by another one, he/she must understand what is his/her position on your site, where he/she could go by
clicking the corresponding link.
-- Don't leave your site without a site map. The site map gives user the possibility to orientate fast and easy on it.
-- Always put on each of your pages a link to the home page plus the firm's name and logo, making them also a link to the home page.
-- Don't allow the existing of a orphaned page, where a user could find lost.
-- Don't change the default color of the hyperlinks, because users are expecting to see them exactly that way. When a text is blue, the user is used to thing it is a link, and if it is purple, that it is a visited link. The different colors from the default ones will throw them into confusion.
-- Don't make blue a text that is not a hyperlink. That will also confuse them.
-- Don't put a link that leads to the same page, except these that go to other page sections.
5. No validated program language
The code your site is written in is validated depending on browsers from different types and versions.
-- Incorrectly written program code will make your site users close it immediately due to its bad appearing in their browsers.
-- The correctly written code is the best way to ensure on your pages the properly appearing of as more as possible browsers. It includes old versions and versions that will be published.
The biggest mistake made by lots of web designers is to project their activities from their own point of view, without thinking about user.
1. Resource driven websites: When you list tons of resources on a particular topic, or categorized resources on various topics.
2. Direct Selling Websites: When you are selling one or two products and want your visitors to signup, purchase, or subscribe to that particular product or service.
"The effective design is which is maximum simplified"
No matter what type of website you are developing, these are the 5 factors you should avoid to make your presentation more effective.
Factors Damaging The Website Design Effectiveness:
1. Slow loading contents.
Your pages downloading time is extremely important. Your users will shut your website down very quickl if you make them wait more because of your slowly downloading pages. The other sites are on a mouse click away from them.
2. Badly written content
The text that is ready for print has nothing to do with the text for the Web. According to Jacob Nielsen, Web usability guru, users have more difficulties in reading the information on computers rather than on printed editions. They rather scan it
than read it profoundly. Huge text blocks are unreadable and couldn't allow them to do it. Means to make text more readable and effective could be effectuated by using:
--Separate paragraphs
--Titles
--Subtitles
--Indentations
--Bullets
--Hyperlinks
--Different fonts and sizes
3. Complex design, abundant in elements
Don't complicate users work by complex and abundant design making the website not to be clear in terms of its downloading and its appearance on their screens.
-- Avoid frames. They could seriously damage your website usability.
-- Having a site, made on FLASH you can't explain fast and clear to users what his content is about, what it would be useful with, what they could win, using your services. If you insist however on including FLASH elements, much better variant is to insert them in a detached small file, with definite size, but inserting it, you have to possess some clear purpose. It refers much more to your home page, which is your website main portal.
-- Don't leave your pages without comprehensible title tags, clearly explaining what is your page about (title tag is the page title you see on the top of the browser).
-- Don't leave your site home page without text, explaining to your users who you are and what you are talking about on your site.
4. Difficult navigation, incomprehensible for user
-- Don't upset user by bad navigation, making him feel lost. He could enter your site by each of its pages, not only by the home page. If he/she enters by another one, he/she must understand what is his/her position on your site, where he/she could go by
clicking the corresponding link.
-- Don't leave your site without a site map. The site map gives user the possibility to orientate fast and easy on it.
-- Always put on each of your pages a link to the home page plus the firm's name and logo, making them also a link to the home page.
-- Don't allow the existing of a orphaned page, where a user could find lost.
-- Don't change the default color of the hyperlinks, because users are expecting to see them exactly that way. When a text is blue, the user is used to thing it is a link, and if it is purple, that it is a visited link. The different colors from the default ones will throw them into confusion.
-- Don't make blue a text that is not a hyperlink. That will also confuse them.
-- Don't put a link that leads to the same page, except these that go to other page sections.
5. No validated program language
The code your site is written in is validated depending on browsers from different types and versions.
-- Incorrectly written program code will make your site users close it immediately due to its bad appearing in their browsers.
-- The correctly written code is the best way to ensure on your pages the properly appearing of as more as possible browsers. It includes old versions and versions that will be published.
The biggest mistake made by lots of web designers is to project their activities from their own point of view, without thinking about user.
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