Selecting a Right Link Partner

Today every business owner is realizing the power of online visibility. To meet the desired visibility, a frequently employed online marketing tool is Link Building, which gives twin benefit of economy as well as effectiveness.

Link building is a practice of getting the other semantically similar websites to feature our link on their websites. Link building constitutes finding viable business partners willing to endorse your site.

One of the best approaches for selecting a link partner is use of Search Engine results for the keywords we want to rank for. Usually we treat those websites listed in a search result for our competitive keywords as our competitors. But, if we think them as thematically relevant website we could find a potential link partner in them.

It is dubious; that every website comes in Search Engine result for our search term would be our direct competitor. Those websites might be competing with our keywords but not for our product or services. It could be better understood by the following practical example.

A person sells beauty and fashion magazine through web. To target the right audience, the keyword “beauty product” would be appropriate for him. Rather than competing for the rank, it would be better for him to look for the websites selling beauty products. Those websites can easily be a link partner as they could also get opportunity to promote their product through magazine.

Employ this technique to deliver dual benefit. It would not only help you to get backlinks from quality and highly ranked website that make your website available for the Search Engine crawlers to visit. But also benefit you to get classified visitors from those websites.

Getting links from those websites is a tedious job and require proper planning and execution. If your website has pages that ranks then you can simply swap links with them. Else, you can also post banner or ask for text links from those websites; however this approach might cost money.

Hence, for link partnership, selecting the websites that rank well for your targeted keyword, can weight in Gold. Utilizing the good position and brand value of those websites could raise your chances of being noticed.

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How to sell and profit from free drive - thru traffic! by Abe Cherian

You have seen it.... It's everywhere. Traffic exchanges, toolbar traffic programs, incentive traffic programs...etc. Driving traffic 'through' your website and not really ' to your website content'. It's very inexpensive advertising and most of these advertising programs are free.

Marketers and site owners are seduced by the large flood of visitors to their website, thinking that more traffic means more sales. Much to their dismay, they find out that all these traffic programs did was increase their bandwidth and produced no leads and no sales.

Now, how do you convert these non-qualified visitors into qualified prospects and then to paying customers? How do you find a 'diamond in the rough'? You gotta sift it carefully. Finding good customers is like finding 'diamond in the rough'.

So, how do you find customers (find diamond), sell more , and profit from 'drive thru' traffic (the rough)? You carefully sift it!

Here is an example...

You (ABC Company) promotes a whole line of business opportunities and affiliate programs. And, you are using one of those traffic programs to promote it.

See ABC's Website:
http://www.imediatools.com/abccompany.html You get, not three, not two, but ONLY ONE CHANCE to turn these visitors into paying customers...

But, here is what happens...

Most of your visitors will take a peek at your splash page and leave the website for many reasons:

• Not a good time to purchase.
• Don't have enough time to read your website.
• Did not understand the product due to clutter or information
  overload on your website.
• Did not see the real value in your product right away.
• They like the product/service but just don't act on it right away.
• Didn't like your website navigation.

...and many other un-known and strange reasons. They will never get a chance to see your great offer ever again! You've LOST them forever.

Now, Imagine this!

What if those people were to visit a landing page like this one?
http://www.imediatools.com/landingpage_eample.html

This is called a 'Lead Capture Page'. When you use a 'Lead Capture Page' like this one, you'll capture 10-40% of your visitor's information for future follow-up and then re-direct them to your main website.

You'll instantly see your conversion rate and sales go up, because:

• You will capture valid and qualified leads.
• You will have enough leads to make sales daily!
• You will get unlimited opportunities to contact them automatically.
• You will increase sales and lower your advertising cost.

A good place to setup your lead capture page is http://www.imediatools.com/ Stop losing qualified prospects, and start converting them into paying customers.

How To Gain Web Traffic Through 9 Simple Tips by Leanne Hoagland-Smith

Driving traffic to your website can be a time consuming task. However, these easy tips may help you increase traffic and convert those visitors into actual customers.

1. Title on your main URL and secondary pages

Originally, my title was ADVANCED SYSTEMS-A Leadership & Organizational Training & Development Firm near Chicago, IL. If I searched for the first two words ADVANCED SYSTEMS using Overture at http://inventory.overture.com I found a little over 4,000 keyword searches. By using this tool, I entered various key words and discovered that the term education and training had over 210,000 searches during the previous month.

Research also recommends that the title length not exceed 77 characters and so I continued researching the most effective key words to pair with my first two terms. Also, additional reading suggested that you indicate your location within this title. Even though the completed title may exceed the recommended length, this is OK because the search engines do read beyond 77 characters. Also, as you construct or revise each page, make sure that title has the appropriate key words. Currently, I am doing that for my site because as stated earlier ADVANCED SYSTEMS is not a popular searched term.

2. Content

Both my Internet marketing coach (www.leaders-perspective.com) and my marketing consultant (www.hodgecommunications.com) acknowledged that the content on my site of which I wrote was of exceptional editorial quality. Their praises made me feel very good. However, both told me that the content wouldn’t “sell an igloo to an Eskimo.” This wasn’t what I wanted to hear after spending hundreds of hours writing this exceptional content. Currently, I am revisiting each page and rewriting the content using a marketing content focus instead of editorial one. I had failed one of the basic lessons in marketing – write to the audience needs by identifying potential benefits not your expertise.

3. Search Words Again using the mentioned site in tip #1

I began to rewrite the content and then checked key words and phrases to ensure that they were embedded within the content. Writing in Microsoft Word, the writer can go to the Edit button and scroll down to the Find icon. By typing in a specific word or phrase, this handy tool will check to see how many times it appears in the document. A note of caution – Be careful not to overload your content with search words because the robots are quite sophisticated and can distinguish this overload.

4. Call to Action Within the content on each page should be a call to action.

The visitor should be encouraged to sign up for a free newsletter or contact your office by phone or email. Also, you can provide links to other pages within your website such as “click to hear read more articles.”

5. Thematic Approach

Using a theme entices search engines to travel through all the pages within your site. The theme can be your unique selling proposition. Also, a thematic approach encourages your visitors to visit more than one or two pages.

6. Use of Pictures, Graphics and Flash Pictures are far more effective than clip art.

Remember to use a variety of genders and ethnicity because your Internet audience is diverse. Be careful with flash and other time consuming graphics as they may consume too much time to download. Many visitors leave sites if the site doesn’t download in a matter of seconds. Time is money not only for you, but your visitors as well.

7. Free Offers

Visitors like to receive free offers from ezine booklets to articles to recommendations on books and other sites. Entice your visitors with freebies and have them coming back for more.

8. Regular Updates

Sites need to be updated on a regular basis to encourage Search Engines to continually visit your site. A static site is not good for web traffic or building relationships with your visitors. Construct a plan to revisit your pages to provide new content for Search Engines. HINT: Remember to check Key Words as you update your pages.

9. Perfection and Under Construction

Since web sites should not be static, perfection is an ongoing experience. Don’t wait until the content is perfect. Load it and then watch your statistics. Under construction shouldn’t be forever, however prioritize those pages you wish to update first. If you need to add a page, do so and mark it as “Under Construction.” I currently have several new pages “Under Construction” and still have yet to revise all my pages. Working using a plan (see tip 8), I anticipate completing the entire site within the next 30 days. And then, revisit at least 2 pages each month to update the content.

These last two months have been an incredible learning experience for me as I continue to work on my site to expand traffic and therefore potential clients. For example, one of the most visible results has been a 300% increase on one of my revised pages (http://www.processspecialist.com/youth.htm). Even though the site is still has pages under construction, I know that following these 9 simple tips will continue to multiply traffic and eventually increase my client base.